There are several excellent elements to this Fox…

There are several excellent elements to this Fox Footy teaser ad (yes, this is a sponsored post).

First off, it’s great to see Mike Brady get some work. I presume that while the tagline for this ad is “It’s quite hard to earn a living when FOX FOOTY’s on all day”, Mike himself has figured out how to make a living in life after Up There Cazaly. I hear his voice only occasionally on ad jingles. If I recall correctly, he looks like he’s been in a decent paddock so he must be making a crust somehow.

Second, this is the sort of ad I could stand to watch over and over – and knowing Foxtel channels, we’re going to get a lot of it. This contrasts with the likes of ESPN who smash the same low production value ads over and over until you’re tearing your hair out. With this one there will be new details to pick up for weeks to come.

Finally, it means footy starts soon! Specifically, the NAB Challenge starts on February 12 and you can catch all 18 games on Fox Footy. There’s one every day for 18 days, and all will be live on Fox Footy (and FanFooty!). Thankfully there is none of that tri-series rubbish any more, it’s back to real games with only two teams at once.

As the blurb goes: “with FOX FOOTY’s dedicated 24/7 channel, every game of every round of the 2014 Toyota AFL Premiership season with no ad breaks siren to siren.” Can’t argue with that!

(Sponsored post.)